Cold Stone Rebrand:

Step Out of your Flavor zone.

Rebrand time!

Current Perception: Old-fashioned and often forgotten with the abundance of “trendy” ice cream shops.

Desired Perception: Cold Stone offers a unique and fun opportunity to experiment and step out of your comfort zone with new flavors and toppings.

Goal: Create relevance, excitement, and a distinct experience when going to get Cold Stone ice cream.

Roles: Art Direction, Strategy, and Graphic Design

Assets Completed: Instagram Carousel, Instagram Stories, Catch of The Day Series (ooh, social video), and Cold Stone Personality Quiz

Logo before rebrand:

Logo after rebrand:

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All Assets

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